Top 8 Ways to Improve Facebook Engagement, Infographic

Top 8 Ways to Improve Facebook Engagement

Through the use of an infographic, we provide the Top 8 ways you can improve your Facebook engagement. As you may know, Facebook has made it more diffcult for brands to reach their audience organically, and consequently improving the engagement of those posts. Almost everyone has seen a decline in their engagement (i.e. Likes, Shares, Comments, and recently Reactions), so here are 8 ways that we use with our clients where we have seen an improvement in engagement.

 

8 ways to improve facebook engagement

Social Listening report for Stanford University and the 2016 Rio Olympics

We recently completed a small project for Stanford University that we are allowed to share, and we thought would be interesting for others to see potentially how not just businesses use social listening to make better decisions and create operational efficiencies, but also world-class universities like Stanford. In this case, Stanford asked us to create a a short report using our IQ product that scans Twitter and other social media sites, to track mentions and useful hashtags related to current and former Stanford athletes who were competing in the 2016 Rio Olympics.

 

Not only was Stanford interested in the number of mentions of “Stanford” when associated with one of its’ athletes, but also the engagement in those posts with the mention of “Stanford”. Next Stanford wanted to try and assign a monetary value of all those mentions, and the reach of all those mentions. Here is a slideshare presentation of that preliminary report summary that we developed based on the data queries of our software platform:

 

 

A few of the Insights we gathered from just a basic preliminary report:

  • Potential total impressions were 825,610,389 (only includes a 10% Twitter Sample).
  • Stanford athlete success (and subsequent conversation) during the Rio Olympics provided great exposure and opportunity for the University.
  • Comparison of other PAC-12 schools was popular, particularly with CAL.
  • Stanford Athletes were highlighted many times in articles from traditional local (Bay Area) online publications (slide 3).
  • 64% of mentions came from California followed by 8% from New York.
  • Individual athletes like Lucy Davis and Simone Manuel were popular figures.



While assigning a dollar value to impressions can be difficult, we made an assumption that the cost of 1000 impressions (CPM) would normally cost around $5 based on what many advertisers charge. Given this amount, 825 million+ potential impressions would be north of $165,000. I’d say Stanford made out pretty well where the Olympics were concerned.

Fixing link previews in Facebook posts

Over the past few days, we have seen an issue when making posts on Facebook pages that contain links. More specifically, the link preview wasn’t working. The link preview is that box that pops up after you have entered a URL into your Facebook post, and before a picture is added. Generally, that link preview includes an image, title tags, and the meta description of the page that the link is associated with. Plus, anyone can click that preview box and it will take you to that page of the link.

Here is an example of what we are talking about where no link preview was generated:

 

facebook image post
So what is causing this issue? There is a multitude of reasons why, as far as we know. When you or whoever creates a page on a website, such as a blog, you do have the option of creating what is referred to as Open Graph tags (OG:) on that page. These tags essentially tell Facebook what to show in that link preview. These tags will override all other tags on the page too. And there are times if you haven’t created these OG tags that Facebook will look around on the page and find the next best things to display. In these cases, it is rare, but possible that Facebook won’t render that link preview at all. And there are still other instances where Facebook caches these links, and if they don’t load properly the first time, that link preview will not be generated. But there is a fix called the Sharing Debugger that works most of the time when a link preview is not generated.

When you are having this issue, head over to https://developers.facebook.com/tools/debug/sharing, enter in the URL, and click “Debug”. See the example below:
facebook post image
After that, the debugger will generate what the link preview will look like, along with any Open Graph information it pulls from the code of that page. This tool forces Facebook to load the page once more, and ideally the information and image loads correctly. Once you have completed these steps, head back over to your Facebook page, repost your content, but make sure to add the link as if it was a new link post. Here is how it turned out after I used the debugger tool when the link preview reappeared:
upload image Facebook
So while this may not always solve your problem, we have found that it does solve the issue of link previews in Facebook posts not appearing. But it’s always good idea too to add those OG: (Open Graph) tags whenever possible. You might want a different image or even a different headline to appear on Facebook posts then you would in Google search results to help encourage more clicks on your link. Happy posting!
If you have questions about Facebook, social media services, social media analytics tools, or even Open Graph tags, don’t hesitate to give us a call at 720.880.5492, or email us at info@iwesocial.com.

Google is rolling out Penguin 4.0 algorithm update

Penguin 4.0 update

Google is rolling out Penguin 4.0 algorithm update

Google just announced on their webmaster blog that a major update to the Penguin algorithm has just been completed, and it should be mostly welcome news to businesses and webmasters everywhere. Penguin was originally rolled out in 2012 with its main purpose of creating a filter in Google search results for websites that were deemed “spammy”. Penguin essentially penalized websites that were buying and/or utilizing links of no value for the purpose of artificially inflating search rankings. Or even penalizing websites that were nothing more than pages of links pointing off that site. It has mostly worked, but with the caveat that the algorithm didn’t offer timely ways to remove your website from the penalty. In some cases, it would take multiple years for Google to recrawl and reindex these penalized websites to see that they made the necessary changes to be penalty-free.

Penguin 4.0 update is now Real-Time

Penguin 4.0 changes all that, plus a little more. Instead of waiting for Penguin to refresh for an indeterminate amount of time, Penguin 4.0 now refreshes in real-time so changes will, theoretically, be found instantaneously. And that also means that Google is “not going to comment on future refreshes.” And that makes sense.

Penguin is also more granular in its’ penalties

The other change is that “Penguin is more granular.” Meaning Penguin will devalue spam on pages of websites rather than the entire website. Does this necessarily mean that only those pages will be affected? Not necessarily. Granularity can mean different things to different people, and search engines for that matter. It could mean specific pages on a website, or it could mean categories or sections of a website as well. Only time will tell.

Still many other factors that affect SEO

Google was quick to point out that Penguin is still only one of an estimated 200 SEO factors that determine ranking for a particular website. So our best advice will continue to be to put out good content, build great and responsive websites, work hard and never stop, or hire someone to do it for you.
If you have questions about SEO, or how we can help your search rankings, give us a call at 720.880.5492 or email us at info@iwesocial.com

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