Google is rolling out Penguin 4.0 algorithm update
Google just announced on their webmaster blog that a major update to the Penguin algorithm has just been completed, and it should be mostly welcome news to businesses and webmasters everywhere. Penguin was originally rolled out in 2012 with its main purpose of creating a filter in Google search results for websites that were deemed “spammy”. Penguin essentially penalized websites that were buying and/or utilizing links of no value for the purpose of artificially inflating search rankings. Or even penalizing websites that were nothing more than pages of links pointing off that site. It has mostly worked, but with the caveat that the algorithm didn’t offer timely ways to remove your website from the penalty. In some cases, it would take multiple years for Google to recrawl and reindex these penalized websites to see that they made the necessary changes to be penalty-free.
Penguin 4.0 update is now Real-Time
Penguin 4.0 changes all that, plus a little more. Instead of waiting for Penguin to refresh for an indeterminate amount of time, Penguin 4.0 now refreshes in real-time so changes will, theoretically, be found instantaneously. And that also means that Google is “not going to comment on future refreshes.” And that makes sense.
Penguin is also more granular in its’ penalties
The other change is that “Penguin is more granular.” Meaning Penguin will devalue spam on pages of websites rather than the entire website. Does this necessarily mean that only those pages will be affected? Not necessarily. Granularity can mean different things to different people, and search engines for that matter. It could mean specific pages on a website, or it could mean categories or sections of a website as well. Only time will tell.
Still many other factors that affect SEO
Google was quick to point out that Penguin is still only one of an estimated 200 SEO factors that determine ranking for a particular website. So our best advice will continue to be to put out good content, build great and responsive websites, work hard and never stop, or hire someone to do it for you.
If you have questions about SEO, or how we can help your search rankings, give us a call at 720.880.5492 or email us at firstname.lastname@example.org