The world of SEO, especially organic SEO, has gotten a little more complicated in that it continues to evolve and the focus on what things effect SEO and your search rankings has changed even more. What used to be considered “white hat” SEO (or acceptable SEO), in many cases is now “Black hat” SEO (or not acceptable SEO). A perfect example of this is creating backlinks to your website.
In the old days of say 2-3 years ago you could essentially buy links by the thousands to get your site listed on, and consequently you could increase your search rankings of your website. With the release of the Penguin algorithm by Google in 2012, this practice was all but shut down. Penguin could essentially delist websites that were buying shady links from all over the world. While back linking, or creating links that point back to your website, is still a valuable SEO tactic, you now have to work to attain quality links that point to your website. How this is accomplished is left for another day. But there are some sites that are powerful in that they have high authority with the search engines such as Google and Bing.
One such site is dmoz.org. Dmoz.org is in its simplest terms is “…the most comprehensive human-edited directory of the Web.” Essentially a directory of websites that the search engines index. It’s free to get your website listed here, but it is not instantaneous, nor is it guaranteed to get listed. According to dmoz.org when trying to determine how long it will take to get your website listed, “This varies based on the activity level of the editors in your area.” Common thought is that it will take from weeks to months. But still worth the effort and time to go through the process. Organic SEO work is all about doing today to reap rewards tomorrow anyway.
Dmoz.org has page of instructions for recommending your website to be listed. But here we will help you through the process. But the first step is to make sure your site isn’t already listed by searching for your business name in the search box. Then you make sure your site fits the guidelines of a proper site. No illegal content, no redirects, no affiliate sites, etc. Next, you need to determine a proper category to have your site listed under. This can be confusing, and many times the category you were hoping to be listed in is not accepting any new submissions, so you continue onward. But once you do find the right category, and you find this icon highlighted at the top next the category breadcrumbs, you are in business:
Once you find your category, you will know that dmoz is accepting new submissions in your chosen category because the icon will be highlighted in bold and will be clickable as seen in the screenshot below:
Once this laborious task is completed, and you click the category icon, you will be taken to a page to fill out the information about your company. Be sure to use 3-4 keyword phrases that someone might potentially use to search and find your business in Google search results when filling in the description of your business. You might want to do some keyword research beforehand to see how people are searching for businesses like yours. Then use those keyword phrases in the description of your business. Here is a screenshot of that page:
Once you have completed this task, you are well on your way to getting your site listed on dmoz.org. In weeks, or months, your site will hopefully be approved and be listed. Then you should start seeing a small uptick in your search rankings for a few of the keywords you listed. But you can always check your Google Search Console account to see how you rank for those keywords today, and compare to them after you get listed on dmoz to see what the impact is on your search rankings.
While this is far from an end all be all SEO tactic, it is something that is free and doesn’t take a whole lot of your time. It has proven to be valuable to many businesses. And it will most likely benefit your search rankings, along with the 200 or so other things you can do to elevate your organic SEO. Every little bit adds up over time, and listing your website on dmoz.org is often overlooked or unknown to most businesses. Good luck!
If you have further questions about your organic SEO and search rankings, or just need some help getting found online, contact our best in class SEO team at 720.880.5492, or email us at email@example.com. We love to talk SEO and social media strategy.