Instagram now allows users to zoom in on images and videos

Instagram finally lets users pinch zoom in on images and videos

In an announcement yesterday, Instagram announced on their blog that the ability to pinch zoom images and videos has finally arrived in their most recent update for iOS users. Although I haven’t been able to zoom images on my iPad as of yet. The updates are coming soon for Android users.


The Zoom feature was easily the most requested feature from Instagram’s 500+ million users. Yours truly included among them. All you have to do is pinch your index finger and thumb together, lay them both on the screen where the image is present, and spread your finger and thumb apart and voila, image zoom. Once you release your fingers the image goes back to its normal size within the app.

This update comes on the heels of Instagram Stories, which is a Snapchat lookalike feature that allows you to create slideshows from recent images and videos you have taken. The slideshow then disappears after 24 hours.

Then an update to Stories came through last night that promises the requisite bug fixes and improvements, but also a new low-light button that appears when the camera detects darkness. This is intended to allow for better image capture in low light or dark conditions. I cannot speak to its’ effectiveness yet, but I plan to try it out later tonight.

Instagram Updates

The last update that came through was a change to the Explore feature, which is also the search in Instagram. Click on the opening video with the caption “Videos you might like”. This will open a video that is based on people you follow and videos you have liked in the past. From here you can endlessly scroll down to view even more videos Instagram thinks you will like.

Instagram continues its fight to stay relevant, but also to keep up with the Snapchats nipping at their heels. Happy pinch-zooming!

How do you like the new pinch zoom feature? Tell us in the comments; we’d love to hear your thoughts.

Read More: Big Data Infographic

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Read More: A Social Media Analytics Perspective from the Rio Olympics


A Social Media Analytics Perspective from the Rio Olympics

We Live in a Connected World!

A Social Analytics Perspective from the Rio Olympics

Michael Phelps rio 2016

By all accounts (from a digital perspective), it appears that the 2016 Rio Olympics were a huge success. Although TV ratings were down from previous years, NBCUniversal said that audience levels promised to advertisers were met. NBCUniversal acquired more than 1.2 billion in advertising sales for its 17 days of coverage across its broadcast network. From a social media standpoint, Facebook saw 1.5 billion interactions for its Rio Olympics coverage, which includes likes, posts, comments and shares related to the Olympics throughout the games. For the two-week span of the games, 277 million people participated in the conversation around the globe on Facebook alone, explicating just how connected the world is during these ceremonial games.

Additionally, Twitter suggested that there were 187 million tweets about the Olympics, which produced 75 billion impressions both on Twitter and around the web. On Instagram, 131 million users made 916 million likes and comments on photos and videos of the games.

Using our social listening analytics and research capabilities at iWeSocial, we examined a 10% sample of mentions between August 1th and 26th. In this sample selection, there were over 98 million mentions about the Rio Olympics from across the web. This included over 84 million posts, establishing a potential impression count of over 1.4 billion.

iwesocial social media analytics

Demographic Analysis

Our data shows that the male audience was slightly more engaged (mentioning the Rio Olympics over social channels) than females by 10% (55% male to 45% female). However, our data showed very similar engagement activity across age groups. This was led by 25-34 year olds accounting for 19% of the conversation followed by 18-24 year olds with 16%. Those over 65 years old accounted for 8% of total conversation.

Also included in our demographic analysis was ethnicity. Interestingly, we discovered that the Hispanic population drove 19% of the conversation and was over indexed by 2.19% compared to the general Twitter population. Compare this to the Caucasian audience which accounted for 58% of the conversation but under indexed (0.88) compared to the general Twitter population.  Indexing allows us to see how much more frequently terms and hashtags are used in a conversation stream or, as in this case, how active specific demographic segments are compared to a controlled audience. In this instance we compared the Olympic Audience to the General Twitter Population.

Twitter Analytics

From a geography standpoint, the United States led all countries with 37% of all mentions followed by Brazil with 10% and then the United Kingdom with 7 %. Within the United States, California accounted for 14% of the conversation, followed by Texas (11%), New York (10%) and then Florida (7%).

rio olympics social mentions

Looking at the Conversation

When you look deeper into the conversation several athletes stood out, including Michael Phelps, Simone Biles, Katie Ledecky and Ryan Lochte. Gender conversation drivers were similar between males compared to females. Both men and women commonly used #USA, #Gold and other topics with similar frequency. Looking at conversation sentiment beyond neutral sentiment, positive conversation was significantly higher than negative sentiment (82.1% positive vs. 17.9%).

social media sentiment analysis


top rio olympics hashtags

Popular content winners!

most influential authors of rio olympics

There were many influential authors contributing to the overall Rio Olympic conversation. Noteworthy influencers involved in the discussion included Ellen DeGeneres, Zac Efron, Katy Perry, and Lady Gaga. Another influencer to note was the Prime Minister of India (Narendra Modi), when he congratulated one of India’s athletes through Twitter.

Popular content included:

rio olympics social media

Prime Minister of India (Narendra Modi),

zac efron meets simone biles twitter

neymar olympics twitter

Ellen DeGeneres twitter post olympics


So What Does This All Mean?

Social media analytics represents a shift in the way market research can be conducted on brands. Social media analytics enables brands to make sense of high volumes of data from across the public web. With this knowledge, organizations can better understand brand performance, brand reputation, engagement, affinities, influencers and so on. The ability to make sense of the sometimes senseless and sporadic patterns social media provides us with at first glance is incredible, especially during a time when the world is so fixated on one thing, such as the Olympic games. We can truly hear what everyone is saying, even if that conversation spans an ocean or a continent.

This data reveals that the modern world is more connected than ever before. An event like the Olympics highlights the massive amount of data that’s generated from consumers, influencers and personalities. For brands – the data is available for the taking. This data can be mined to understand a specific demographic, a target audience or market. Take for example; we know that 35% of the conversation came from 18-34 year olds. With this, a brand can create a campaign or generate a conversation amongst this specific age group to not only involve their brand but drive the conversation. What did Nike do during these games? Adidas? Puma? The United Nations? How did they drive the conversation? What did your brand do to get involved?

With social media analytics, brands can better understand a target market, segment or demographic and create specific campaigns to meet the needs of that audience. For example, if only 9% of the conversation came from 65+, can a brand better understand that demographic to better engage with them in the next Olympics?  Furthermore, what drove Hispanics to chime in on Twitter at 2.19 over-index (compared to the general Twitter population)? Was it simply a matter of geography since the games were held in a Hispanic nation and continent? Is there insight a business can learn if they are eager to reach a particular demographic?

Yes! Brands now have access to this massive dataset – the questions is how can they leverage this data to their advantage? Much more, consumers also win because brands can now tailor their products to meet the specific needs of the consumer based on data.

This is the bottom line, we live in a connected world and this offers brands incredible opportunity. We found that those in on the conversation were not afraid to express their opinion during the Rio Olympics.  If no one is listening to the raw opinions, then no one knows what can be done to cater to specific demographic or even improve the lives of a generation.  The good news is, according to the International Olympic Committee’s own definition, success is measured by media audience engagement- and so we would easily agree that the 2016 Rio Olympics were a huge success!

Read More: iWeSocial Stream

Read More: Top 10 Places to Find Free Images

If you have questions about any of this, or if you would like to learn more about social media analytics for your business, contact us at or call us at 720.880.5492


Google Hack- Search “**” for local search results

A hidden Google hack was just “discovered” on, or what is referred to as a ‘subreddit’. The subreddit r/Google showed the local search hack that entering ** into will yield a search results page populated with local businesses, assuming Google knows your current location which it usually does. What does any of this actually mean? Not really sure, but it could potentially offer a clue into local SEO, and search rankings for local businesses. We did the ** search on both a desktop computer and on an iPhone. The first 5 results were identical on both, but the bottom 5 results were different altogether.

Google hack **
                         Desktop Seach Results Page, 10 results
Local seo results
                  Top Mobile Search Results


















local seo
                   Bottom 4 Mobile search results


Local SEO has been a hot topic for many years, and Google has offered hints as to what factors influence local search rankings. This could potentially be a way to see how your business and its website, rank in local SERPs (Search Engine Results Pages). By simply typing ** and viewing the results then scrolling through the results trying to find where your business shows up in the local search results, you could potentially find out if your local SEO efforts have fallen flat. If your business website shows up way back on page 3, you probably need some additional “juice” to your local SEO efforts. Potential local SEO factors include having a responsive (or mobile friendly) website, backlinks on other websites linking back to your website, relevant and unique content on your website, and even positive reviews of your business in places like Yelp. The list of local SEO factors goes on and on, but these are a few that you can influence in relative short order.

To see how many other sites are linking back to yours, you can use a free link checker tool such as Another easy way is simply to do what we call a branded search of your business, which is simply searching the name of your business and see how many of your business’ listings show up on the Google search results pages before one of your competitors does. If you don’t own at least the first two pages or 20 listings on Google, then you probably better get to work. Get your business listed in more places, update the content of your website, or start asking for more reviews from your clients.

While entering ** into Google can be a fun local exercise, it might also shed some light on your local SEO efforts. It’s an interesting exercise to try out from work or home. You might even discover a local business you didn’t know existed. Have fun with this, possibly learn something, and let us know if you have a favorite Google hack. Happy local search!

If you need help with SEO, or even local SEO for your business, give us a call and we can help get your business on to page 1 of Google with our top rated SEO Services plan. Call us at 720.880.5492, email us at, or Contact Us HERE

Read: Top 10 Places to find FREE images

Read: Twitter Introduces Twitter Stickers

Read: iWeSocial Launches iWeSocial Stream

Top 10 Places to Find Free Images

If you’re a marketer of any kind, and perhaps you manage some social media accounts for yourself, or even for your business, you have no doubt heard all of the stats about how imagery has nearly 40 times higher engagement rates than just written content by itself. Also, that people process imagery in their minds exponentially faster than the written word. Admit it, if you see two Facebook posts side by side, one with only words and one with an image, you will naturally be more attracted to the image. Here are a few more stats concerning visual content and social media from a recent January article published on Hubspot:

  1. 34% of marketers selected image based assets as their most important content. Blogging came in at 45%, and video content came in at 19%

  2. Only 10% of the information we hear is retained after 3 days, but when paired with visual content that information retained jumps to 65%

  3. Content with images gets 94% more views than content that is not paired with images.

  4. And yet only 27% of marketers have a plan in place to manage, acquire, and distribute images to their marketing teams.

first ever internet photo
First ever photo posted online.


The above photo is the first known photo ever posted online from 1992. The interesting thing is that it doesn’t look too far from the images posted today. It just goes to show that you don’t always need to be picture perfect when it comes to using photos in your social media postings. How and what kinds of images you use or make should depend a lot on the persona of your brand. But the better the image, the better your engagement will be, is generally a good rule of thumb. But not always. One of the main challenges is actually getting good images to use. You probably don’t have the time to go out and take some good quality images with your phone or digital camera. So what do you do?

We compiled a list of some of our favorite websites, and many of these photographs are free from copyright restrictions or licensed under creative commons public domain dedication. This means you can copy, modify, distribute and perform the work, even for commercial purposes, all without asking permission. Just don’t try and resell these images.

Top 10 List of places to find free, copyright free, and high quality images:

#10- Library of Congress
I love this site, not just because it’s free, but the images are generally from the turn of the century with a ton of nostalgia attached to them. From old baseball card images to gorgeous images from the Civil War and everything in-between, anyone can find something in here. A word of warning, you can lose an entire day getting lost looking at these photos.

#9- Death to Stock Photos

This is a fun one because all new images are emailed to you every month 10 at a time. These can be great for blog posts and social media posts. It’s also like a cool gift you actually won’t mind getting in your inbox.

#8- Picjumbo

Totally free images for personal and commercial use that also get delivered straight to your inbox once you sign up. Great abstracts as well as nature, tech, and more.

picjumbo image
Picjumbo, little girl with Sunflower

#7- IM Free

This is a free, curated selection of photos and images from all across the web that you can use anywhere. The photos don’t look “stocky” at all.

#6- New Old Stock

Another fantastic site that houses vintage photos from the public archive. I personally love vintage photos, not just for the nostalgia, but they rarely give off the impression or scream “stock photo”. I can smell a commercially licensed stock photo from a mile away. These are anything but “stocky”.

New Old Stock, circa 1912
New Old Stock, circa 1912

#5- Picography

Gorgeous images provided by a list of photographers that are free to use as you see fit.

#4- Epicantus

Photos hosted on a Tumblr blog by Daria. They are stunning images, and you should be able to find an image around a theme of content you are using. Only downside is that it can you a little bit to scroll down though all the images.

#3- Morguefile

Morguefile is not what the name might imply. It is one of my favorites for the vast array of types of images you might be looking for that other sites might not have. Another cool thing they do is pick a topic, or in this case a hashtag, that promotes a theme of images. On my last check, it was the theme and hashtag #WindowsOpen that shows a brief collection of images with a theme of open windows.


#2- Jay Mantri

All of these images are taken by photographer Jay Mantri, and his images are stunning. Many are outdoor focused, but you’d be hard-pressed not to find something you can use from Jay.

#1- Unsplash

Probably one of my all-time favorite websites for finding a creative commons images for free. A huge variety, stunning perspectives, HD quality, and so easy to use. This is another one of these sites that you can get lost in looking at photos and daydreaming about the rest of the world.

While these are just some of our and my favorites, there are certainly others worth researching. But you can surely find something you can use in a social post, blog post, or even a landing page on your website. They will most assuredly increase engagement, or keep people on your website longer than they otherwise would have, and that’s always a beautiful thing.

If images aren’t the only thing holding back your social media management efforts for your business, you should give us a call so we can show what we have done for other businesses, and how we can help your business. Call us at 720.880.5492 or simply email our team at