Facebook’s “Like” and “Share” buttons for websites getting a new look…for the better

Facebook is changing the look of their website engagement buttons

Facebook just announced on their developers blog, that they are changing the look of their Like and Share buttons for website content. It may seem like a minor change, but both Facebook and websites stand to benefit from a seemingly minor change. These are the buttons webmasters can install onto pages and sections of content on their websites that allow visitors to Like and Share this content directly to their Facebook page. Extensive testing was done to make the change, and according to Facebook Software Engineer Yue Cai, “The Like and Share buttons both use the Facebook “f” logo today. Our hypothesis was that more people would understand the thumbs up icon on the Like button, so we conducted qualitative and quantitative tests to measure them side-by-side. The results revealed an increase in engagement, so we are switching the Like button from the Facebook “f” logo to the thumbs up icon.”

Here are before and after images of this button to show the change

Past Facebook Like button

And changing to:

New Facebook Like button

6% increase in engagement

According to the blog post, “The results revealed a 6 percent increase in likes, so we are switching the like button from the Facebook ‘f’ logo to the thumbs-up icon.” That’s a good thing as a 6% increase in anything is positive, espcially when you consider that Like and Share buttons are viewed more than 10 billion times per day.  Also part of this change is the sizing of the buttons for those buttons being viewed from a mobile device, and the entire suite of button products which can be seen below:

Facebook sharing buttons


Mobile Facebook buttons


According to Facebook, if you already have the older style buttons embedded on your website, you don’t need to do anything as they will automatically switch to the new format. But if you need to add these buttons to your website for the first time, you can  CLICK HERE to find directions and the embeddable code for the buttons and plugins.

If you or your business has any questions about his latest change, or anything else regarding social media and SEO, do not hesitate to contact us by email at 
or call us at (720) 880-5492

Images provided by Facebook.com

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